What aspects should Chinese coating enterprises upgrade and transform from?

China paint news:

According to the industry survey, there are thousands of coating enterprises in China. In addition to the big brands that have come to the fore, more are small and medium-sized enterprises facing the transition period. How to realize brand transformation and upgrading has become a problem faced by small and medium-sized coating enterprises. There is no doubt that the transformation to the Internet has become a general trend, but the transformation is not single. It needs to open more doors. What other aspects should coating enterprises transform from? According to the current diversified market situation, the transformation of the coating industry must focus on new business ideas and new business models, including personalized customization, including services and the Internet.

In order to transform the coating industry, the products must be upgraded with the upgrading of modern family needs. For example, due to the rising house prices, most people's living rooms are small, and the functions of various spaces in the living room are blurred, while the coatings used in smaller spaces should also be more functional to meet different needs. For example, many enterprises are now studying intelligent coatings, not only as an extension of refrigerators and disinfection cupboards to make up for their shortcomings, but also the display of LCD clock, which is energy-saving and fashionable. It makes full use of space in design, fine technology and beautiful appearance, which has attracted the attention of many post-80s and post-90s.

What aspects should Chinese coating enterprises upgrade and transform from?

The successful transformation of coating enterprises requires more combination with services. How to make the coating enterprises in the purchase process can let consumers experience the service. The service of the coating enterprises is not just a simple sale, but to go to your home, design for you, listen to your needs, design with you, and then send it to you and install it. It is really inappropriate. It can also help you make certain modifications. Only by increasing the proportion of services in this way can the coating enterprises develop more greatly. " Some enterprises are already trying in this regard. For example, the coating industry has launched the "three exemptions" service, free maintenance, free design and free removal of old coatings. Simi made a breakthrough on this basis and sent free kitchen door-to-door testing to consumers. "Not long after the advertisement was published, consumers called us directly to let us remove the coatings and install a new one."

In this rapidly developing society, the whole coating industry is changing accordingly in response to the changes of society and consumers. If it does not change, it will only face a narrower and narrower market. Therefore, today, some coating enterprises must abandon the past business model to a great extent, start a new business and keep pace with the new direction. Inject fresh blood into the enterprise, listen to the opinions of young people and have the courage to make breakthroughs in order to make itself look new. In order to adapt to the consumption habits of young consumers, many enterprises have begun to test the water of e-commerce. The official website of enterprises can be organically combined with their own online shopping malls and shopping malls on e-commerce platforms, and the sales volume has also been greatly improved. Moreover, many coating e-commerce companies also try to make breakthroughs from microblog and wechat. Once these emerging media are used to enter the lives of young consumers, when they have consumption needs, the first choice must be familiar brands.

The transformation of coating enterprises is not plain sailing, nor can they be eager for quick success and instant benefits. There will be some obstacles in the process of exploring and moving forward, but if they can find a way suitable for their own transformation and upgrading, they will get twice the result with half the effort in the future development.